{"product_id":"pro-bright-plus-serum-lira-clinical-15-ml","title":"PRO BRIGHT-PLUS SERUM, 15 ml","description":"\u003ch2 class=\"p1\"\u003e\n\u003cb\u003eIntensive Brightening Serum with 5% Tranexamic Acid for Pigmentation, Redness and Improved Skin Quality\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLira Clinical PRO Brite-Plus Serum is a multifunctional brightening serum formulated with 5% tranexamic acid, stabilised vitamin C, ferulic acid and Lira Clinical’s proprietary MASQ-tech™ technology.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe formula is designed to address different types of hyperpigmentation, including melasma, post-inflammatory dark spots and sun-induced pigmentation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts key advantage is the combination of advanced pigmentation-correcting ingredients with powerful antioxidants, hydrating components and skin barrier-supporting lipids.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\n\u003cb\u003eTechnologies \u0026amp; Formula Highlights\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMASQ-tech™ – Advanced Pigmentation Control Technology\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLira Clinical’s proprietary technology is designed to target multiple mechanisms involved in pigmentation. It helps reduce the appearance of uneven skin tone, supports skin renewal and improves the appearance of pores.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e5% Tranexamic Acid – Targeted Pigmentation Correction\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTranexamic acid helps regulate processes involved in melanin production and reduce the appearance of persistent dark spots.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt is particularly beneficial for skin affected by melasma, hormonally influenced pigmentation and post-inflammatory hyperpigmentation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIts anti-inflammatory properties may also help reduce the appearance of redness.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eVitamin C Technology (AA2G™) – Stabilised Vitamin C\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe formula contains Ascorbyl Glucoside, a stable vitamin C derivative that gradually converts into active vitamin C within the skin.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt provides antioxidant protection, helps brighten uneven skin tone, supports collagen production and improves the appearance of sun-damaged skin.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFerulic Acid – Antioxidant Protection\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFerulic acid is a powerful antioxidant that helps protect the skin against free radical damage.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eIt also provides additional brightening and anti-inflammatory benefits, supporting a more even complexion and helping minimise the visible effects of photoageing.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBarrier Support Complex – Skin Barrier Protection\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eA combination of sunflower seed oil, squalene, beta-sitosterol and vitamin E helps support the skin’s natural lipid barrier, reduce moisture loss and maintain hydration.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis complex complements the brightening ingredients while supporting skin comfort and resilience.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\n\u003cb\u003eKey Benefits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePigmentation correction:\u003c\/b\u003e Helps reduce the appearance of dark spots, melasma and post-inflammatory hyperpigmentation.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eMelanin regulation:\u003c\/b\u003e Supports a more even skin tone and helps prevent the appearance of new pigmentation.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eRedness reduction:\u003c\/b\u003e Ingredients with anti-inflammatory properties help visibly reduce redness and promote a calmer-looking complexion.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eAntioxidant protection:\u003c\/b\u003e Helps neutralise free radicals and minimise the effects of oxidative stress.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eImproved skin quality:\u003c\/b\u003e Promotes a smoother, brighter and more even-looking complexion.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003eSkin barrier support:\u003c\/b\u003e Helps maintain hydration, reduce moisture loss and support the skin’s protective functions.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003cb\u003ePhotoageing prevention:\u003c\/b\u003e Antioxidant ingredients help protect against premature signs of skin ageing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\n\u003cb\u003eKey Active Ingredients\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e5% Tranexamic Acid\u003c\/b\u003e – Helps regulate pigmentation processes and reduce the appearance of melasma, post-inflammatory hyperpigmentation and sun-induced dark spots. Also provides additional anti-inflammatory benefits.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eAscorbyl Glucoside (Stabilised Vitamin C)\u003c\/b\u003e – Provides antioxidant protection, helps brighten uneven skin tone, reduce dullness and support collagen synthesis.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFerulic Acid\u003c\/b\u003e – A powerful antioxidant with additional brightening and anti-inflammatory properties. Helps protect the skin against oxidative stress and environmental damage.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSodium Hyaluronate (Hyaluronic Acid)\u003c\/b\u003e – Helps attract and retain moisture, supporting skin hydration, smoothness and elasticity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePanthenol\u003c\/b\u003e – Provides soothing and moisturising benefits, helps reduce discomfort and supports the skin’s natural barrier.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eVanilla Planifolia Fruit Extract\u003c\/b\u003e – A botanical antioxidant with additional skin-soothing properties.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eTocopherol (Vitamin E)\u003c\/b\u003e – Helps protect skin lipids against oxidative damage and supports the skin’s protective functions.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eSqualene\u003c\/b\u003e – An emollient lipid that helps maintain skin hydration and support the natural skin barrier.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBeta-Sitosterol\u003c\/b\u003e – A plant-derived ingredient with soothing properties that helps support the skin’s lipid balance.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHelianthus Annuus Seed Oil (Sunflower Seed Oil)\u003c\/b\u003e – Rich in fatty acids that help maintain the skin’s natural lipid barrier.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"p1\"\u003e\n\u003cb\u003eSuitable For\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin affected by melasma and hormonally influenced pigmentation.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin with persistent hyperpigmentation.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin with post-inflammatory dark spots.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin showing signs of sun damage.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin with uneven tone and dullness.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin prone to redness.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin with rosacea in a stable condition, as part of an individually tailored skincare routine.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSkin showing early signs of ageing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e","brand":"Lira Clinical","offers":[{"title":"Default Title","offer_id":59159859134728,"sku":"855114006352","price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/7487\/0792\/files\/7019E3D4-3165-402B-8472-35BD0A8DD576.jpg?v=1792416543","url":"https:\/\/www.specialbeauty.at\/products\/pro-bright-plus-serum-lira-clinical-15-ml","provider":"S\u0026B Kosmetik GmbH","version":"1.0","type":"link"}